Date: November 6, 2024

Tanzanians gathered with excitement to celebrate the grand re-opening of Be Organic Store at its newly expanded location on 72 Haile Selassie Road, Dar es Salaam. The event marked a significant milestone for the store, which was originally launched on November 13, 2023, and has quickly become a cornerstone for organic food and agricultural support in Tanzania.

This expansion comes as a part of a strategic partnership between TanzPro Greens Ltd. and the African Reflections Foundation. The store’s core mission is to provide smallholder farmers, especially women and youth, with a dedicated marketplace where they can sell their organic products directly to consumers. It has become a vital platform for these farmers to showcase their high-quality organic produce and help build more sustainable farming communities in Tanzania.

A Vision for Supporting Local Farmers

Be Organic Store is no ordinary store; it’s a hub for sustainable agriculture and community empowerment. As Tanzania’s first organic store with an integrated organic juice bar, Be Organic offers a wide range of organic products, from fresh fruits and vegetables to processed goods. The store works closely with TanzPro Greens Ltd., a company focused on adding value to fresh produce by processing, packaging, and improving the marketability of organic crops. This effort directly supports smallholder farmers, who face challenges related to the limited market access for their products.

By providing farmers with a marketplace to sell their goods, the store not only helps them increase their income but also contributes to the broader goal of creating a more sustainable agricultural ecosystem. The expansion means even more space to display a variety of fresh and organic goods, which benefits both consumers and farmers alike.

The Grand Opening: An Exciting Event for the Community

The re-opening event on November 6, 2024, was a true celebration of both the store’s growth and its role in enhancing local organic agriculture. The store’s new location allows for more product variety and customer engagement, and the expanded space includes an organic juice bar, offering a fresh take on the benefits of organic produce.

The event was marked by vibrant displays of organic fruits and vegetables, local music, and free samples of freshly made juices, all made from locally grown, organic produce. Attendees had the chance to explore the store, meet the farmers, and learn about the vital processes involved in making their produce market-ready. The day also featured interactive sessions, where visitors could understand the importance of supporting sustainable agriculture in their daily lives.

Be Organic Store has set a standard for sustainability by directly connecting the community with local farmers. As a result, the event not only celebrated the re-opening but also highlighted the importance of supporting local agriculture, especially in a country like Tanzania, where the agricultural sector plays a crucial role in the economy.

A Call to Action: Support Local Organic Agriculture

The store’s re-opening is more than just an opportunity to shop for fresh produce—it’s a chance for all Tanzanians to take an active role in supporting local farmers and organic agriculture. Be Organic Store invites everyone to explore its offerings and contribute to a healthier, more sustainable future for farming communities. Tanzanians are encouraged to visit the store at 72 Haile Selassie Road, Dar es Salaam, where they can find a wide selection of organic products and fresh juices made from locally grown produce.

By supporting Be Organic Store, consumers can feel good knowing they are helping to drive the success of Tanzanian farmers while benefiting from healthier food options. About Be Organic Store & TanzPro Greens Ltd. Be Organic Store is a project by TanzPro Greens Ltd., which is committed to enhancing the marketability of organic products. Through a value-added processing facility, TanzPro ensures that organic produce is properly packaged and presented in a way that attracts consumers both locally and internationally.

The African Reflections Foundation has partnered with TanzPro Greens Ltd. to ensure the store’s success and continued focus on supporting smallholder farmers, particularly women and youth, who are at the heart of Tanzania’s agricultural sector. 

Join Us in Supporting Organic Farming

Be Organic Store’s re-opening is a call to action for every Tanzanian to support local farmers and make healthier food choices. By shopping at Be Organic Store, you’re not only nourishing yourself but also contributing to the growth and development of smallholder farmers and sustainable agriculture.

Visit Be Organic Store today and be a part of this exciting movement toward a more sustainable and healthy future.